About

Strikez born 2025

At Strikez, we are committed to providing premium fishing bait tailored to freshwater anglers targeting carp, pike, barbel, and more. Our mission is to enhance every fishing trip with effective bait solutions while fostering a vibrant community passion for the sport.

Tom Mutz wasn’t just a fisherman—he was the kind of angler who could smell a good swim from 50 yards and tie a perfect loop knot with his eyes closed. A tackle-box tinkerer, a weekend warrior, and a walking encyclopedia of bait ingredients, he spent more time talking about fishing than most people spent watching Netflix.

But something started to bother him.

It wasn’t the rainy mornings or the one that got away. It was how complicated the world of bait had become. Bottles, buckets, booster sprays—some designed for pros with PhDs in carp psychology, others so basic they barely drew a nibble. Where was the bait brand that welcomed everyone?

So, standing by his favourite lake with a half-eaten sandwich and a notebook covered in fish doodles, Tom made a decision. He’d launch a bait company that was more than just boilies and branding. It would be Strikez—a company built for everyone: rookies casting for the first time, die-hard match anglers chasing records, and grizzled veterans with stories older than their rods.

Strikez was about inclusivity, reliability, and just a little bit of swagger. Every product—from multi-species groundbait to hookbaits shaped like grubs from Mars—was tested by Tom himself. If a bait couldn’t tempt a fish in his secret swim, it didn’t make the cut.

He made the letter “I” in Strikez a bold fishing hook—because Strikez doesn’t just stand for a name. It stands for a moment. That electrifying, heart-thumping split second when line tightens, rod bends, and you yell STRIKE!

Soon enough, anglers across Britain—from teenagers in sneakers to professionals with sponsors—started swearing by Strikez. Tom’s dream had come alive: a bait brand that didn’t care about status, just passion. Because when you’re by the water, eyes on the float and sun on your face, everyone speaks the same language: fishing.

So whether you’re learning to lob a feeder or chasing a double-figure barbel in the Thames, there’s room for you at Strikez—where the fish are curious, the bait is legendary, and the founder still spends most of his time by the lake, testing his next big idea.